Human Coding in Content Analysis

The Information Analysis Guidebook defines Content Analysis as the systematic, objective, quantitative analysis of message characteristics. This portion of the website concentrates on human coding, by which human coders make use of a codebook to steer the systematic study of message content. To find out whether human coding or computer coding (CATA) is suitable for the research, please reference the Flowchart for that Typical Procedure for Content Analysis Research.

This is an accumulation of coding materials (codebooks, coding forms and extra materials) for human coding which have been utilized in previous content analysis research. These can be utilized like a guide for future research, however, most researchers will discover that it’s essential to tailor every codebook to every specific study. Where possible, cautions, limitations and discussion from the validity and longevity of the codebook are incorporated.

The Information Analysis Guidebook On the internet is accepting codebooks from content analysis research. If you’d like to submit your coding materials, please send them an email to contentanalysisguidebook@yahoo.com with reliability statistics or perhaps a discussion of reliability.

Printed and professional research:

Bauer, Martin, Ragnarsdottir, Asdis, Rudolfsdottir, Annadis, Durant, John. (1995). Public perceptions of BSE and CJD risk in Europe. Science within the British press, 1946-1990: An organized content research into the press. Project report.
—Coding Frame and Sheet partial. wpd format (original) or .pdf format (converted)

Budge, Ian, Klingemann, Hendes-Dieter, Volkens, Andrea, Bara, J. Tannenbaum, E. (2001). Manifesto Research Group: Standard coding groups accustomed to code party election programmes.

—Codebook (.doc ) (.pdf )

Kalis, Pamela Neuendorf, Kimberly A. (1989). Aggressive cue prominence and gender participation in MTV. Journalism Quarterly. 66. 148-154, 229.
—Codebook (.pdf)
—Coding Form (.pdf)

Lombard, Matthew, Snyder-Duch, Jennifer, Bracken, Cheryl Campanella, Ditton, Theresa B. Kaynak, Selcan, Linder-Radosh, Jodi, Pemrick, Janine. (1999). Structural options that come with U.S. television: Primary results of a big scale content analysis. Presentation towards the Mass Communication Division from the Worldwide Communication Association, Bay Area, CA.
–Codebooks (.pdf) (program variables . timepoint variables )
–Coding Forms (.pdf) (program variables . timepoint variables )

Neuendorf, Kimberly A. Abelman, Robert. (1987). An interaction analysis of spiritual television programming. Overview of Religious Research. 29 (2), 175-198. [Religion in Broadcasting (RIB) interaction analysis coding materials.]
—Codebook (.pdf)
—Coding Form (.pdf)

Neuendorf,Kimberly A. Gore, Thomas D. Dalessandro, Amy, Janstova, Patrika (2009, in press). Shaken and stirred: A content analysis of women’s portrayals in 007 films. Sex Roles.
–Codebook and Coding Form (.pdf)

Master’s thesis research:

Capwell, Amy. (1997). Chick flicks: An analysis of self-disclosure in friendships. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

Kane, Carolyn M.

(2008). Help you on Myspace:Self-presentation inside a social networking website. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.

Kolt, Jeremy. (1996). Relationship initiation strategies: Interpersonal communication in personal advertisements. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

Michelson, Jean A. (1996). Visual imagery in medical journal advertising. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

Naccarato, John. (1990). Predictors of readership and recall: A content analysis of commercial ads. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

Cruz, Ann-Marie. (1999). Women on film: Analysis of women’s images in contemporary American and Golden Age Hollywood films. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

Wongthongsri, Patinuch. (1984). A comparative analysis of Thai and U.S. TV commercials. Unpublished master’s thesis, Cleveland Condition College, Cleveland, OH.
—Codebook (.pdf)
—Coding Form (.pdf)

The Information Analysis Guidebook On the internet is located on the Cleveland Condition College server. world wide web.csuohio.edu