How important is shopping to women? Is shopping only a female activity? What is the difference between male and female customer psychologies?

What is the role of lifestyle in the buying decision process? Is there any difference in the buying preferences of city and country dwellers?

How do children respond to advertising? What is the consumer socialization process?

Does advertising stimulate excessive consumption? How does it affect people who are more prone to addictions?

Why do people believe popular brands? Can brands improve the quality of customers’ wellbeing?

Why is it important to know customers’ needs? What are the ways to create a successful product?

Is customer satisfaction important and why? What tactics do companies use to improve customer satisfaction?

How does cultural impact change customers’ expectations? Can cultural factors influence demand?

Why do companies try to create family brands? Can habits acquired in the family influence your choice?

Can music increase sales volumes? How do different music styles influence customers?

What drives customers to make impulse buys?

What are the ways to prevent impulse purchases?

Is it effective to use celebrities in advertising? How does that influence consumer buying decisions?

What is the point of gendered products? Will unisex products soon become outdated?

What are some techniques to control customers’ minds? Is advertising the only way of market manipulation?

Should a product embody a particular idea to become a success?

Why are people so willing to follow popular cultural trends? How does the release of a new iPhone affect consumer habits?

What are the techniques of reaching a customer’s subconscious? How often do people follow their intuitions in product choice?

What are the origins of behavior study? Why did it become a separate discipline?

Is it possible to avoid post-purchase regret? What is the connection between an unplanned purchase and customer regret?