Needed

Mohammed, R.A. Fisher, R.J. Jaworski, B.J. and Paddison, G. (2004) Online Marketing: Building Advantage within the Networked Economy. (Worldwide Edition), McGraw-Hill.

Afuah, A. and Tucci, C. (2003) ^ Online Business Models and techniques. McGraw-Hill.

Baron, S. and Harris, K. (2002), Services Marketing (2 nd erection disorder.) Palgrave

Chaffey, D. Mayer, R. Johnston, K. & Ellis-Chadwick, F. (2003) Online Marketing. (2 nd erection disorder.) Financial Occasions Prentice Hall

Chaston, I. (2001) ^ E-Internet Marketing Strategy. McGraw-Hill, London

DiVanna, J.A. (2002), Redefining Financial Services:The Brand-new Renaissance in Value Propositions. Palgrave

Forrest, E. (2002), Online Marketing Intelligence: Research Tools, Techniques and Sources. McGraw-Hill

Foss, B. and Stone, M. (2001), ^ Effective Customer Relationship Marketing: New Thinking, New strategies, New Tools to acquire Nearer to your clients. London: Kogan Page

Roberts, M.L. (2002), Online Marketing: Integrating Offline an online-based Strategies. McGraw-Hill

This module views the finish consequence of e-business on established business practices and internet marketing strategy. It evaluates technological developments and places them poor services. It views the finish consequence of technology on organisational strategies along with the impact inside the customer-business interface.

RATIONALE

Dissertation is unquestionably an optional module on undergraduate degree programmes and possesses been designed just as one integrative module offering students while using chance to assist develop their understanding and knowledge of the chosen area and to develop their research, analytical and communication skills. Students should have effectively completed BMG410C2 Research Methods before they might undertake this module.

AIMS

The dissertation aims to supply students through getting an chance to operate a substantial bit of independent research where they might apply and extend their understanding within the selected part of study where they might develop their easy creative and innovative thinking and independent learning, furthermore to enhance their analytical, research and communication skills.

LEARNING OUTCOMES

A effective student can show he/she’ll:

Understanding AND UNDERSTANDING