Q Number 1: Chooose a company, identify and critically analysis its proper marketing problems and options.

Q 2. As being a consultants, examine proper marketing alternatives available and recommend a appropriate marketing proper and realistic implementation plans that are the same overall objectives within the organization ?

Introduction

World largest electronics company Samsung was started in 1969 in Suwon, Columbia as Samsung Electric Industries, initially manufacturing electronic appliances for example TVs, calculators, refrigerators, air conditioning units and washers.

The presented bit of content studies the performance within the SAMSUNG company in United kingdom stock exchange, follows its progress and fascinating occasions for the recent time furthermore to provides with fiscal reports, balance sheet and calculates figures needed.

To begin with, the address and name in the organization is presented. Next, they present the annual report in the organization,share prices graphic in match facing others and share cost graph within the last few years inside the report company provided thelatest news along with other information.

Samsung Electronicsis our planet largest electronic and technology company. Samsung make business of $117.4 billion this past year. The headquartered of SAMSUNG reaches Columbia. It’s the among the largest South Korean company along with the flagship subsidiary within the Samsung group. SAMSUNG Electronics may be the global market leader in than 60 products. The primary products of Samsung clients are flash memory and difficult drives, digital displays for example LCD DISPLAYS. Home electronics like Television DVDs Players, digital tuners and projects, cell phones for example cell phones,Seem Players, camera models, computing products for example monitors, laptop, UMPCs, Disc Drives, laser printers and fax and duplicate machines and residential appliances for example refrigerators, washers, microwaves, ovens, vacuums and air conditioning units.

Address and name in the organization

Samsung Town
Seoul,
Columbia

Background / History

In 1938 Samsung start business local and non-electronic company ( a dealer of fruits, vegetables etc) Samsung also introduce new innovation other products for example media, machinery ship building from 1950s to 1970s.

Samsung started producing electronic products, TVs and cell phones within the late 60s. While using the dying of company founder later, Samsung needed its second chairman. The planet establishment and growth and development of the company began in 90s and demonstrated up at in many countries of Asia, Europe and America till 1997 its exchange electronic products. Samsung can keep its progress pace within the finish of 90s when others were facing severe recession.

Samsung has become producing famous TVs, Cell phones, Camcorders. Monitoring the present market trends, Samsung has become manufacturing top quality smartphones and 3G devices to compete its finest market rivals Nokia and talk to.

SWOT Analysis

a) Strengths

Samsung is most likely the biggest company worldwide. Samsung is much better company within the United kingdom and round the world. Business week rated Samsung as 20th on top 100 world emblem and second in electronic industry.

Samsung Electronics is largest worldwide development of memory nick as well as the second finest development of semiconductors. In 1999 to 2002, Samsung made lots of are employed in Hynix Semiconductor, Information Technologies, Elpida Memory (HitachiandNEC) and Micronto fix the fee for DRAM chips presented to American computer makers. Samsung may be the world’s largest LCD manufacturer. Samsung is most likely the biggest industry in mobile phone brand all the world. Samsung introduces new innovation within the laptop industry. Samsung company are famous within the United kingdom while some well-known regions.

b) Weaknesses

Weaknesses of Samsung clients are not pro positively developing newer models. Insufficient product differentiation. Samsung introduce different types at different prices that concentrate on Ready-made instead of position markets. Samsung wouldn’t introduce mobile phones like Blackberry and Nokia.Samsung is developing the brand-new types of mobils and laptops nonetheless the costs of othr brands is really cheap.

c) Options

Samsung Electronics labored at four areas within the software Market. They are following as:

• first in Digital
• second on television,
• 3rd in Semiconductor, Telecommunication Network,
• fourth is LCD Digital Appliance.

In addition they expand lots of options in individuals areas. The primary growing business areas associated with LCD Digital Media Semiconductor at 2006. This Past Year, Samsung established as being a separate entity to focus on onB2B sales and possesses released an extensive selection of Multi-Functional Devices and printers. All major Print apparatus manufacturers Samsung suffer from and released supporting store and utilities. The primary Print-Store remains released asSyncthru WebAdmi Service.

d) Threats

Another famous mobile phone NOKIA clients are extremely popular within the Europe for this reason the threats of Samsung’s domination within the U.S. Nokia’s recognition within the European market, controlling over half all over the world market hard line competitors, like the new the brand new the new sony, Ericsson, and Siemens consumption into its share.

How Samsung influences consumer decision

Customer always demand individuals things who’ve some attraction. Because of awesome product in the marketplace, customer demand change daily. The customer decides which brand to buy Integration Publish-purchase evaluation .The customer evaluates their purchase. affecting purchase decision .We’ve attempted to estimate the strength of the standards that influence consumer decision. The important thing factor may be the buying behavior cost of product is a crucial factor which effects the buying behavior of consumer. Samsung made some charmfull design electronic mobile along with the cost must be cheap then Company make progress in all over the world because customer like charming and interesting design and economical cost. customer always demand good attraction as well as other product.

PEST Analysis:

Political

Samsung views political policy needed for your betterment along with the progress in the organization and it also obey all of the rules and regulation enforced using the government within the United kingdom or other country. Samsung getting to cover plenty of earnings for tax along with the Government stability.

Economical

Samsung had made huge progress recently, though it was facing tough challenges using the rival companies. The primary take into account this progress can, for some reason, be pointed out because the quantity of products provided by Samsung. This can be a table stating a few in the economic good status for Samsung for the year 2007.[2]

Amount in Billions

Social

Keeping into consideration the social and cultural a part of a society is essential for the product acceptance and recognition. Samsung concentrates on this problem meticulously, and product design relies thinking about the social needs and issues. For instance, Samsung launched affordable mobile phones which proven very effective specifically in under-developed.

Technological

Updating the technical and technological section is extremely vital for virtually any company to keep its position in the marketplace. Any company failing to accomplish this would soon be facing real challenges. Samsung, since the manufacturer of range of product, needed an current technology.

Mainly within the development of mobile phone, LCDs, along with other electronic products ought to be done on automated systems (Automatic machines) to keep a ongoing supply to products in the marketplace, and Samsung has acquired that technological aspects because of its progress.

Vision

Vision and Mission Statement:

Samsung features its own aim set to get ”Digital-E ” company. Being ”Digital” ensures that clients are intending not only to make electronic products nevertheless the items that are competitive enough to please inspiration within the organization to help keep on producing the very best quality products. The ” E ” parts pertains to their contribution in the introduction of latest research within the electronic industry and developing user-friendly, market-competitive products. To attain its goals, Samsung has divided its business strategy into four fundamental parts.

The very first factor during this is developing the house-entertainment accessories along with the focus is all about digital TV. Efforts will most likely be produced across the technological and magnificence improvement within the TV to obtain the maximum market attention. Next, the study n rise in the cell phone is essential focus of Samsung there’ll continuous are employed in the introduction of 3G and smartphone that are, unquestionably, appear to way ahead for cell phone industry. Samsung has stated to enhance this part of the business from phone to laptops, PDAs then generation devices and IMT-2000 system. Thirdly, in the office Network business, we’ll concentrate on printers, IP Terminal, info mobile furthermore to existing display area

”In the extended run, Samsung Electronics will practice holistic internet marketing strategy instead of person marketing offers to strengthen its market power while growing brand value wealthy in quality products. Underneath the brand idea of “Wow, Simple, Inclusive”, Samsung Electronics is launching an worldwide brand campaign.” [3]

It’s apparent that, mission and vision technology policies, marketing strategies and technological updates would be the key

New internet marketing strategy

Samsung must be introduce the brand-new marketing proper within our company:

• Overall strategy
• Proper alliances
• Affliated partners
• Computers
• Dacomnent management services
• Selective target marketing
• Direct advertising
• Attractive site launch

Idea implement

By growing management prowess and embracing innovation every single chance, Samsung electronic will finish off probably most likely probably the most lucrative and a lot of revered global companies.[4]

Reason for Samsung

”The ultimate reason for Samsung Electronics should be to emerge as being a global business leader of unparallel determination and accomplishment, offering new values along with a more prosperous future not only to our customers, shareholders and regional communities, but in addition to humanity generally. Most of us at Samsung Electronics stand together, inseparably connected having a unified persistence for lead the development within the global electronics industry as being a truly exemplary company, respected by customers worldwide. I must welcome the encouragement and support of customers and shareholders alike within our tireless efforts to recreate ourselves towards the most promising model for being a couple of a few things i picture to obtain “the the most effective.In .[4]

Conculsion

It’s very apparent that mission and vision policy, marketing strategies, technological updates and research & development would be the key features for the progress from the organization. Within the precious discussion, it’s apparent that Samsung is keeping several of these factors in your thoughts. Inside the set goals, samsung not just improving work from home entertainment nonetheless it’s planned to supply all of the fundamental equipment n accessories needed for your office use.

Critically speaking, Samsung is facing a lot of competition form its rival companies particularly within the United kingdom and Europe. Although samsung still holds a big devote entertainment products, it is not think about a really market competitive cell phone or smartphones.

Marketing techniques of samsung are developing as there’s change in media from TV to internet. So Samsung features a great setup of websites that is market strategies are reasonably current.

References