We value our clients and strive to understand their current and future needs in tandem with those of their audience or clientele. Like any relationship the beginning is both exciting and crucial as the foundation is being cemented. Once a relationship has been established we essentially become an extension of your in-house team to translate your goals into digital reality. Our team takes time and energy to fully understand our clients in order to effectively create and curate their digital presence. Collaboration on both sides is essential to a successful execution.
Once the initial homework has been done we move onto the creation process. Every business is different and so are their goals. With the ability to create custom digital platforms such as web, e-commerce & interactive sites we create every digital platform necessary to reach our clients audience. Social Media platforms complement any website and serve as a more direct manner to create a personal relationship with fans, current and potential customers.
Each month or year may hold a different task or goal. As business’ needs are ever changing, we move with the flow. Each term is addressed and strategized. Usually in a monthly manner our team works closely with our client’s to determine the goals, desired routes and timeframes which will be pursued.
Depending on the platforms and goals for each strategy, content ranging from blog posts, videos, contests or any engaging material will be created and curated.
The true value of a brands digital presence is in the conversation surrounding it.
A website is a digital tool to showcase goods, services and ideas, however social media platforms are an effective platform not only to present the public with a brands options but to engage in a conversation involving the brand, its mission and purpose. We do not believe in soap box social media. An engaged audience is a reliable audience.
To better understand what is effective and what is falling on deaf ears we turn to analyzing the metrics behind each click and page bounce. How people react to each web page, curated piece and tweet paints a very telling story and serves to reaffirm our course choice or allows us the knowledge to redirect our efforts.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. Pierre Omidyar, founder, eBay
Online advertising doesn’t have to be a “wild west. Benjamin Edelman, Harvard Business School
Content marketing is a commitment, not a campaign. Jon Buscall
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. Mark Zuckerber, Facebook
Interesting in living up to your brand’s digital potential? Drop us a line and we’ll have a chat.
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Let us know a little bit about your company or brand so that we can further the conversation through a quick analysis of your current digital presence, goals and ideas.