The AB Communication Program aims to develop among students a comprehensive understanding of the nature, dynamics and application of communication in sectors as diverse as industry, government, education, and development.

Using a generalist approach, the curriculum trains students to gain knowledge and skills for varied channels like print, photography, radio, television, theater, and film. It also provides practical experiences in public relations, advertising and development communication.

In addition, the program includes an on-the-job training program in communication- related institutions and thesis writing as the culmination of their academic curriculum, thus preparing them to become media literate, socially aware, and responsible communication professionals.

• Broadcast Industry
• Print Industry
• Advertising
• Public Relations

• Research
• Academe
• Corporate Communications
• Marketing Communications

• Training Development
• Events Management
• Business Process Outsourcing
• Public Informationn Office

Knowledge and skills in planning, managing and evaluating communication programs

Designing and producing multi-media (print, broadcast, audiovisual and electronic) outputs

Designing, managing and evaluating communication campaigns

designing media-based learning systems, and conducting communication media research

Graduates are also expected to uphold professional ethics and standards and to practice social responsibility at all times

1. Apply psychological theories and methods, specifically:

• Undertake research using knowledge and skills in psychology, and communicate the results of such research to both specialist and non-specialist audiences.
• Designing, managing and evaluating communication campaigns.
• Designing media-based learning systems, and conducting communication media research; and
• Graduates are also expected to uphold professional ethics and standards and to practice social responsibility at all times

2. Demonstrate understanding of the ethical dimensions of the use of psychological theories and methods.

3. Undertake further training for developing existing skills and acquiring higher level competencies either through formal graduate education or in an employment context.